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A Legacy Of Excellence

Local Knowledge. Quality Flooring. Straightforward Service.

Superior Flooring is more than a flooring store. We’re a knowledgeable local team committed to quality products, honest guidance, and professional service.

With strong local relationships and experience across residential and commercial projects, we help you understand your options and make confident flooring decisions.

Our Story

Built Around Quality. Focused on You.

For years, Superior Flooring has been helping homeowners, property owners, and businesses find flooring solutions that fit their spaces, styles, and needs.

We know every flooring project is different. Some customers are looking to refresh a single room, while others need flooring throughout a new home, apartment building, or commercial property. Whatever the size or scope of the project, our approach starts with listening.

We take the time to understand what you’re looking for, help you explore your options, and guide you toward flooring that makes sense for your space and budget.

From selection to installation, we’re here to make the entire flooring experience easier.

Our Approach

Your Vision Comes First

We don’t believe in a one-size-fits-all approach to flooring. Your space, lifestyle, design preferences, and budget all matter.

Our knowledgeable team works with you to understand your goals and find flooring that delivers the right combination of style, durability, performance, and value.

Whether you already know exactly what you want or need help narrowing down your options, we’re here to make the process simple.

Listen. Guide. Install.
That’s the experience we strive to deliver on every project.

Frequently Asked Questions

Didn’t find the answer you were looking for? Our team is here to help. Contact us today, and we’ll be happy to answer your questions and help you find the right flooring solution.
What factors should I consider when choosing flooring?
Beautiful flooring begins with the right foundation. While style is an important part of the decision, it’s equally important to consider how your flooring will perform in your space. From durability and moisture resistance to subfloor preparation and seamless transitions, our knowledgeable team will guide you through every consideration and help you choose flooring that’s designed to look beautiful and perform for years to come.
Yes! Unlike many flooring retailers that rely primarily on special orders, we maintain an extensive in-stock inventory, allowing many customers to take their flooring home the very same day. That means you can start your project sooner without sacrificing quality or selection. If you’re looking for a specific product or style, our team can also help you explore additional options from our trusted manufacturers.
Yes. Whether you’re updating a single room or completing a large-scale renovation, Superior Flooring has the expertise to handle your project. We work with experienced in-house installers for many projects and partner with a network of trusted premium subcontractors for larger or more specialized installations. This allows us to deliver exceptional results while maintaining the high standards our customers expect.
Superior Flooring proudly serves customers throughout Superior, Duluth, and the surrounding communities of Northern Wisconsin and Northeastern Minnesota. We’re proud to be a trusted destination for quality flooring across the Twin Ports region, welcoming homeowners, businesses, contractors, and property managers alike.
Our Commitment

We Want You to Love Your Floor

A flooring project is an investment in your space. We take that seriously. Our goal is simple: provide quality flooring, honest guidance, dependable service, and professional installation that leaves you confident in your decision. From the first conversation to the finished floor, we’re here to help make your project a success.